Nikko AM Insights

On 1 September 2025, Nikko Asset Management will officially become Amova Asset Management. While our name and branding will evolve, our commitment to clients, investment philosophy and global expertise remain unchanged.

We remain a wholly owned subsidiary of Sumitomo Mitsui Trust Group, and this renaming does not change our ownership, corporate structure, leadership or the way we operate.

Our focus continues to be on shaping a brighter future for our stakeholders through progressive investment solutions. This rebranding marks an exciting new chapter as we strengthen our position as a global asset manager, ensuring we continue to deliver the high standards of investment excellence and fiduciary responsibility that our clients expect.

Read the full announcement here.

Why is Nikko Asset Management changing its name to Amova Asset Management?

Our rebranding to Amova Asset Management signifies our commitment to continuous innovation, reflecting our evolution as a global asset manager. The new name encapsulates our dedication to steering clients towards their objectives in the constantly changing investment landscape by offering progressive investment solutions.

The name AMOVA represents our progressive and dynamic investment approach:

• "AM" for Asset Management, reinforcing our expertise
• "Mov" for movement, symbolising progress and innovation
• "Ova" inspired by "Nova", representing new frontiers and opportunities.

This change strengthens our identity as a trusted, global investment firm while remaining deeply rooted in our heritage.

Are there any changes in company ownership or structure?

No, there are no changes to our ownership, leadership, or corporate structure.

• We remain a wholly subsidiary of Sumitomo Mitsui Trust Group
• Our leadership remain the same, ensuring stability and continuity

Our commitment to delivering Purposeful Performance, driving positive impact through responsible decision-making, remains stronger than ever.

What will change?

From 1 September 2025, you will notice:

• New Company Name – Nikko Asset Management => Amova Asset Management appear across all client communications
• Logo & Branding – A modernised logo and brand elements reflecting our future vision
• Website and Email Domains – Transition to new domain link and update of contact details
• Updated funds names

What stays the same?

• Our investment philosophy and global expertise
• Our funds, strategies and management approach
• Our commitment to delivering excellence

We look forward to continuing to serve you as Amova Asset Management. Thank you for your continued trust and partnership.

In my experience, there is nothing so powerful for asset markets as an “unquantifiable positive story and a tonne of liquidity”. Russell Napier’s Library of Mistakes in Edinburgh looks brilliantly at some of the madness that has taken hold of financial markets over the centuries (well worth a visit if you are ever nearby), and of course Edward Chancellor’s Devil take the Hindmost is the seminal text on the subject of credit-financed investment madness, but I have seen my fair share of mad booms firsthand.

We have little (in fact, virtually no) doubt that the opening salvos of the monetary response to the Pandemic were driven by a sense of panic rather than by calculated analysis. The Federal Reserve appeared to be downplaying internally as well as externally the impact of the Pandemic as late as on the 11th March 2020, but by lunch time on the 12th March it was in full crisis mode.

As the famous 1980s’ bumper sticker (almost) said, “shocks happen”. The global economy / ecosystem is an inherently dynamic entity, constantly changing its shape and composition. Some of these changes will of course favour some economies while disadvantaging others.

The economic costs of the current conflict in Ukraine may pale into insignificance in comparison to the human suffering, but they are not irrelevant to markets. The bottom line is of course that wars make society poorer, as does conflict in general, natural disasters, or catastrophic errors.